Less than two years ago, marijuana businesses were mainly the projects of civic-minded liberals who prioritized service over profits. The main players were long-time users and weed proponents, who reveled in the increasing legalization of marijuana. The most noted professionals were the experts who consulted with dispensaries about proper cultivation techniques and the properties of specific cannabis strains.
Today, the landscape of the cannabis industry has changed dramatically, as profits have rolled in. Apparently, there’s a lot more money to be had than what was first thought. Investors and venture capitalists have come forward once it became apparent that profits can potentially reach billions of dollars. Silicon Valley has come calling too, and that means serious upgrade in the tech of the cannabis industry.